The brief
Currumbine Bar & Bistro
A northern suburbs, hospitality venue, with a fantastic reputation, owned by an award-winning owner (the queen of WA pubs)
Raise the profile of the venue, keep it front of mind and support its undisputed position as the go-to northern venue for a delicious feed, fun and relaxing time.
The Campaign
The Currambine Bar & Bistro is a strong brand with a loyal customer base; we were tasked with maintaining and growing awareness. In order to do this we created integrated digital social media marketing – Facebook and Instagram ads and management, and TV ads (on theguide.com.au). The Currambine Bar & Bistro, like many of our hospitality and venue clients, made the most of our guide.com.au & social media offerings. This enabled them to increase their exposure to new consumers, increase their touchpoints with warm local leads and present a professional brand persona.
The approach
V ADS
TV (theguide.com.au): Writing and producing a dedicated ad for the Currambine under the guide.com.au banner; ensuring that costs can be kept to a minimal (under $1600 a week) and aligning the Currambine bar and bistro with the iconic, guide.com.au.
SOCIAL & DIGITAL ADVERTISING
Facebook Content Management:
Creating content with broad appeal for the Currambine Bar & Bistro – emphasising key points about the venue, that it’s primarily family friendly, food focused, light-hearted and fun.
Facebook Advertising:
Creating seasonal/events based and general advertisements.
An increase in profit, a growth in loyal customers and a very happy client!